Merryhill is one of the UK’s largest shopping centres. Created from the ashes of a major steel works, it is the destination of choice for millions of shoppers across the Midlands and beyond. Primark has a prime site near the entrance to this vast retail park and, with consumer demand accelerating for value for money clothing, the need for additional display and retail space was clear. Elegance 52 curtain walling provided a seamless addition to the existing façade and its slim sightlines maximise the display area for consumers.