A revamped corporate image combined with the requirement for shading a full-height atrium were key factors in the design of this new Travelodge. As one of the first to be built in line with the Group's new colour scheme, the Travelodge at Borehamwood, near London UK, is something of a flagship. The full height atrium forms a link between the bedrooms, restaurant and check in area of the hotel and guests are protected from excessive sunglare through this south-westerly elevation by Elegance SC solar shading.